Local Service Ads

Local Services Ads are a powerful tool designed to connect your services directly to people searching in your area, turning clicks into meaningful leads.

Local Services Ads provide a direct, cost-effective way for local service businesses to connect with nearby customers. By appearing at the very top of search results with verified credentials and a trusted badge, LSAs help build trust and drive real leads.
Brandywine Estate & Probate Law

A West Chester estate planning and probate law firm.

"Dependable, trustworthy, and thorough marketing services. They delivered on their promises and commitments."
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Dan Monahan Managing Attorney at Brandywine Estate & Probate Law
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What We Did

Our services included a comprehensive SEO strategy, a complete overhaul of the website design, and a targeted content marketing plan. Additionally, we facilitated their relocation to a bustling city with a larger population, enhancing the effectiveness of their digital marketing efforts. This strategic move aimed to maximize their online visibility and engagement by positioning them in a high-traffic area where their marketing initiatives would reach a broader audience.

The Result

Achieved top-three rankings in local Maps search for the majority of primary keywords within just 45 days.

Donaldson & Weston PA

Stuart and West Palm Beach - based personal injury law firm.

"We observed a rapid enhancement in our rankings, achieving top positions in numerous categories and experiencing a substantial increase in leads and new client conversions. Marketara Digital Marketing has been highly responsive, providing regular updates and demonstrating excellent budget management."
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Scott Donaldson Partner at Donaldson & Weston
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What We Did

We undertook a complete overhaul of the website design, complemented by a strategic Google Ads campaign. Our comprehensive SEO services encompassed on-page optimization, local SEO enhancements, and the creation of legally accurate blog content. Additionally, we developed targeted landing pages and engaged in guest blogging to further boost online visibility and engagement.

The Result

Secured top-three rankings on Google for a range of key topics, including car accidents, truck accidents, premises liability, and social security disability. This accomplishment highlights our effective SEO strategies and targeted keyword optimization, driving significant visibility and traffic to the relevant areas of expertise.

Kyzar Air Conditioning

South Florida AC Repair and HVAC Company

"Working with this team has been an excellent experience. Their expertise helped us improve our online presence significantly, and we’ve seen measurable growth in both traffic and customer engagement."
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Paolo Weston Owner of Kyzar Air Conditioning
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What We Did

We carried out a comprehensive overhaul of the website to enhance user experience and improve performance. In addition, we developed and deployed a focused local SEO strategy tailored to reach high-intent users within specific geographic areas. Alongside this, we launched and carefully managed a data-driven Google Ads campaign designed to maximize ROI. As a result of these combined efforts, the business experienced a substantial increase in revenue, which ultimately supported our growth and allowed us to open several new office locations throughout the South Florida region.

The Result

Our SEO efforts led to top-three search engine rankings for numerous high-value keywords related to AC repair, HVAC services, and air conditioning maintenance. This achievement highlights the strength of our optimization strategies in boosting online visibility, increasing organic traffic, and positioning our client as a trusted provider of essential climate control services.

Obral Silk & Pal

A law firm that represents clients in cases pertaining to personal injury, based in Cleveland and Akron, OH.

"Working with Marketara Digital Marketing has been a fantastic experience. Their expertise is evident, and they are consistently responsive to any inquiries we have. I highly recommend their services!"
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Alex Pal Partner at Obral SIlk & Pal
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What We Did

We delivered a thorough SEO solution that included crafting legally accurate blog content and website pages, optimizing for local search, engaging in guest blogging, and implementing detailed on-page SEO techniques. Our efforts also supported their expansion into new office locations, where we scaled and adapted the marketing strategies to drive success.

The Result

We achieved top-three rankings in local search results for key terms related to truck accidents, car accidents, and personal injury, within a city with a population of 500,000. This accomplishment highlights our effective SEO strategies and their impact on increasing visibility in a competitive urban market.

SK Quality Roofing

Reliable Roofing Solutions for Palm Beach County & Broward County

"The impact on our business has been incredibly positive. Their efforts helped position us as a top choice locally."
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Paolo Weston Owner of SK Roofing
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What We Did

We took a comprehensive approach to improving online presence. We redesigned the website to better reflect the brand and make it easier for customers to navigate and request quotes. We also implemented a local SEO strategy tailored to specific service areas.

The Result

As a result of these combined efforts, the roofing company experienced a steady increase in online engagement and lead generation. Their website began attracting more local traffic, and the quality of inquiries improved significantly—translating into more booked jobs and better ROI. Our strategy positioned them as a trusted local leader in the roofing industry and provided a scalable foundation for continued growth.

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Why Local Service Ads Are a Game-Changer for Service-Based Businesses

When people search for trusted professionals near them—like plumbers, lawyers, HVAC techs, or electricians—Local Service Ads (LSAs) put your business at the top of Google results. These verified listings are designed to connect you directly with local customers who are ready to book, call, or message—no complicated funnel required.

Be Seen at the Top of Search Results
Local Service Ads appear above traditional Google Ads and organic listings, making them one of the most visible and high-impact placements available. With a “Google Guaranteed” badge, your business immediately stands out as a trusted local provider.

Only Pay for Real Leads
With LSAs, you’re not paying for clicks—you’re paying for actual leads. That means you only spend your marketing budget when someone contacts you directly through your ad, making it a highly efficient and cost-effective option for service-based businesses.

Earn Trust With Verified Listings
Google screens and verifies every LSA provider, giving potential customers added confidence. When your business is listed, you benefit from Google’s built-in credibility, along with your reviews, ratings, and service area—all displayed upfront.

Reach Customers Who Are Ready to Act
LSAs target high-intent searchers—people who are actively looking for help right now. Whether they need emergency services or are ready to schedule an appointment, these are leads who are primed to convert.

Track Results Easily
With a dedicated dashboard, you can review lead details, respond quickly, and dispute invalid contacts. The system is user-friendly and designed to make lead management as straightforward as possible.

Local Service Ads are one of the fastest and most effective ways to grow your local client base. If you’re a service-based business ready to dominate your market, we’ll help you get listed, optimized, and booked.

FAQ

Local Services Ads are paid ads by Google that appear at the top of search results when users search for services in their area. These ads highlight local businesses and include key information like your name, phone number, hours, reviews, and a “Google Guaranteed” badge if applicable.

Unlike traditional Google Ads, LSAs are pay-per-lead rather than pay-per-click. You only pay when a customer contacts you through the ad (via call or message), making them highly cost-effective for service-based businesses.

LSAs are available to certain service-based industries such as lawyers, plumbers, electricians, cleaners, HVAC contractors, and more. Eligibility also depends on your business location and passing Google’s background and license checks.

LSAs connect your business with customers actively searching for your services in your area. They show up at the top of Google search results, making your business more visible and increasing the likelihood of getting high-quality, intent-driven leads.

Yes. You can customize your profile to specify what services you offer, your service areas, business hours, and more. This helps filter leads so you only receive inquiries for jobs you actually want to take on.